Awaken Your Creative Spirit: Creativity in Advertising

(4-Week Series) (18+)

The YMCA at The Piscataway Community Center

Get ready to unlock your creative fire and rethink everything you thought you knew about creativity and advertising. Designed for adults ages 18+, this interactive, soul-stirring four-week course with LaToya “Toi” Powell invites you into a powerful experience where real advertising case studies meet imagination, identity, and purpose. Participants will explore how great campaigns are built—from the first spark of an idea to the final message that moves people—while practicing brainstorming techniques, concept development, storytelling, messaging, and visual direction. Whether you’re an artist, entrepreneur, strategist, or storyteller, you’ll learn how to turn inspiration into clear creative concepts with depth and style. Each session includes engaging discussion, hands-on prompts, collaborative creation, and homework to keep your creative momentum strong between classes. This isn’t just a course—it’s a creative journey back to who you are.

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