​LaToya 'Toi' Powell is a multidisciplinary artist, author, musician, and creative strategist, as well as the founder of The TOI House, LLC—a creative hub dedicated to storytelling, digital innovation, and artistic empowerment. Her nickname, TOI, also stands for Take On Innovation—a philosophy that fuels her work in digital storytelling, creative strategy, and immersive art experiences. She blends traditional storytelling with emerging technology, using AI design, multimedia, and interactive experiences to craft thought-provoking narratives that evolve with the digital landscape.

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With over 20 years of experience in pharmaceutical digital advertising and project management, LaToya has led large-scale creative campaigns for Fortune 500 companies, guided artists through brand-building and strategy, and cultivated spaces where technology and creativity merge seamlessly. As an advocate for mental health, DE&I, and creative empowerment, she ensures that both her work and platform amplify underrepresented voices. Her coaching include spiritual healing through creative processing and healing through intense "spiritual breakthrough" based on her own personal experiences and through Christ-led discipleship and spiritual courses in holistic healing in her coaching certification. ICF coaching certification is in progress.

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Drawing inspiration from the The Holy Spirit, Toi embodies the spirit of rising, reinventing, and creating from the ashes of experience, trials and tribulations. But equally woven into her work is the pink rose, a sacred symbol of love, creativity, healing, and divine femininity. The pink rose, a recurring motif in her artistic universe, represents spiritual connection, the blooming of self-awareness, and the courage to embrace one’s true creativity spiritual gifts from God. It is a signature code in her work, a visual thread that ties together her storytelling, design, and artistic philosophy.

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Her current projects include Ballroom on Tower Street, a book series currently in progress with a protagonist named Dreama who is also her muse in her expansive transmedia storytelling universe, and the continued expansion of Dreama’s Wellness, which bridges creative storytelling with holistic well-being.